The qualification provides a coherent introduction to the study of Digital Content Production at this level. It is equal in weighting to a full A-Level. It is designed for post-16 learners who aim to progress to higher education and ultimately to employment, possibly in the media industries.
Learners develop an understanding of the media industry through analysing media representations, and pitching and producing media projects, providing a coherent and synergistic link between theory and application (media production). Skills that are specifically targeted and developed are – Digital Photography (Unit 27), Photoshop (Unit 28), and digital publishing.
It is creative, exciting, greatly interesting, thought-provoking and skill-providing. The work produced is in direct relation, and in synergy with, work created by other Media and Film student colleagues, which in itself promotes essential collaborative working skills invaluable in the professional world. Although a great deal of training and support is provided, there is an intrinsic and strong emphasis upon self-guided learning, practice and discipline – this is a course that fosters independent learning.
Assessment is predominantly through internally set tasks (coursework-based) combined with a singular externally assessed component in the Spring Term of year 2 (Unit 3). Therefore the course is split into two distinct halves – a ‘coursework’ style half, where regular unit-based tasks are set throughout the two years (these train and prepare students of the self-guided externally assessed unit), and a ‘controlled assessment’ style half, where students are prepared to submit the external assessment (original creative project-based) towards the end of term 2 or year 2.
Over the full two-year course pupils can choose to specialise in either Digital Layout (Graphic Design specific), or Website Design. These are known as ‘Specialist Optional Units’ (completed in Year 2 of the course).
Wycliffe Media students are taught to a high level of technical skill using industry-level software (Photoshop, InDesign, Final Cut Pro, Apple iBooks Author), using prosumer-level hardware (Canon DSLR’s, a variety of lenses, Apple Macs, pro-lighting) and environments designed to drive creativity (photography studio, the Mac Suite). All of these combined to produce work such as these fine, recent exemplars from students of the department –