Sally Cooper-New

Sally is a passionate, down-to-earth marketing leader with over 25 years of experience supporting businesses and organisations to grow through smart, customer-first strategies. Sally has had the privilege of working across many sectors during her career including education, agriculture, renewable energy, property development, and retail – always with a focus on making marketing strategies meaningful, impactful and measurable.
Sally’s experience in the independent education includes roles as Director of Marketing and Admissions at Malvern College, and Business Development Director at Framlingham College.

Sally is a firm believer that data and creativity can (and should) go hand in hand and where marketing is an integrated function with business development. Sally loves turning insights into actions that drive real results. Whether it’s launching new brands, revamping websites, or boosting engagement, every customer detail must feel personal.

Beyond the office, Sally is a trained musician playing flute, tenor saxophone and piano and an ex-ballerina who still finds joy in watching the Royal Ballet. Downtime is spent with her husband and sons, and her two very large (and very loveable) rescue dogs. Approachability, collaboration, strategic thinking and a good sense of humour are what Sally brings to her work at Wycliffe College.